Mobile Marketing for Mortgage Loan Officers and Mortgage Sales Managers.
The on-line universe is changing and mortgage loan officers and mortgage sales managers need to take steps to adjust their marketing mix. Two facts:
1. By 2012, 20% of all on-line searches will originate from mobile devices instead of desktop computers.
2. By 2014, more consumers will access the Internet through their mobile device than by their desktop computer as shown in this graph:
More users will access the Internet with mobile devices than from computers by 2014
So if you are not moving to mobile marketing, you will start missing 20% of your market on-line by 2012 and more than 50% within three years.
Try looking at your own site on an iPad, iPhone, Blackberry or Android device. The results are usually not pretty and most sites become unusable relatively quickly
Need help? Eastwood Realty Systems can help you develop a digital mortgage marketing strategy that includes an interactive mobile presence optimized for nearly every device your clients will use to reach you. An exciting part of integrating mobile marketing is adding click-to-call programs where users can click on the telephone number on your mobile site and be immediately connected to a live loan officer.
For a complimentary review of your digital marketing strategy, contact us today:
Eastwood Realty Systems
Tel: (800) 255-8149, Extension 1
Email: mlicamele@eastwoodrealtysystems.com
