Need mortgage marketing ideas and tips to boost your closed loan volume? Here are six mortgage marketing steps we recommend mortgage loan officers and mortgage sales managers do right now to boost their on-line sales results:
1. Decide Your On-Line Mortgage Marketing Strategy. Basically, decide if you want your on-line marketing to generate new mortgage leads or if you want to help strengthen your off-line marketing and referral efforts. If you want to generate new mortgage leads, you will need to build up your web site, learn about keywords and search engine marketing and then start posting a lot of mortgage content so that new home buyers and refinancing home owners will visit your site and become mortgage leads. If you want to support your off-line marketing, it will still be important to have a web site but you will want to focus on making connections with your existing contacts through social media sites and give them tools to make it easy to do business with you.
2. Redo your mortgage web site. If you do not have your own mortgage web site, get one now. We mean a mortgage web site for you personally if you are a mortgage loan officer or for your team or division if you are a mortgage sales manager. There is no excuse these days because they are easy to use and inexpensive. With today’s social media, you want visitors who find you on Facebook, LinkedIn and other sites to be directed to your web site, not a generic company site where your referral might get lost in the shuffle.
3. Add Mobile Mortgage Marketing to the Mix. Heads up: within a year or two more people will search the web from their mobile phone than from desktop computers. Another heads up: 99% of normal web sites look horrible and are unusable on smart phones like Android and the iPhone. A simple solution is to add a line of code to your web site home page that will detect whether visitors are browsing your site from a desktop computer or from a smart phone and then create additional web pages for your mobile visitors. That way the next time your home buyer prospect is sitting in front of the house they want to buy they will be able to reach your mortgage web site and it will be usable to them. This will give you a let up on other mortgage originators because most of the industry has not even started to go mobile.
4. Show up somewhere on Facebook and LinkedIn as a mortgage expert. If you have not done so already, join Facebook and Linkedin. Then connect with all your friends on Facebook and all of your potential mortgage referral contacts on Linkedin. Both are free. Then make sure your web site has a connection button to Facebook. Twitter might be tempting, but we are not recommending that mortgage originators put the time into Twitter until completing these other steps first. Every time you add a mortgage article to your web site, post it on Linkedin so your referral network comes to see you as their mortgage expert.
5. Try adding a mortgage video to your web site. This is another freebie. Borrow someone’s video camera (or even iPad), make a short video about mortgages and post it to YouTube. You can then add the video to your web site so that everyone who comes to your web site will get a chance to see and hear you. This step will also put you leaps and bounds ahead of the rest of the mortgage industry.
6. Start an email list and send out on a regular basis. You can develop an email list and send out weekly or monthly email message to your mortgage referral sources using one of the many email software applications available for less than $20 per month. Reaching out to past clients, Realtors and other referral sources will help remind them you are around and is a simple way to reach everyone quickly when rates drop or new programs come out.
Try these six steps and you will see real results in the form of more closed mortgage loans within a short time.
What are we pitching? Our mortgage sales tool ProHomeLink is a site that connects you with your home buyers and their Realtors while they are searching for a home. ProHomeLink helps you convert more of your purchase mortgage pre-approvals to closed mortgage loans.
