Five more mortgage marketing ideas for mortgage loan originators and mortgage sales managers are listed below to help generate new mortgage leads and also to help convert more existing leads to closed mortgage loans.
1. Join ProHomeLink. Ok this is our shameless plug for our on-line tool for mortgage loan officers that connects you with your home buyers and Realtors. Take a look at how it can help your mortgage marketing by converting more purchase pre-approvals to closed mortgage loans.
2. Try Twitter. Twitter makes sense as part of your mortgage marketing plan if you can use it regularly. For example, you could set up a mortgage rate tweet to your Realtors or you can sent out a tweet every time you post a new mortgage article.
3. Build links to your mortgage web site. The number and quality of links to your web site helps increase where you rank in the search engines. Post comments on other mortgage web sites and mortgage blogs and include links to your web site when allowed.
4. Add Click-to-Call to Your Mobile Mortgage Web Site. A great feature of mobile mortgage web sites is click-to-call. On a mobile mortgage web site, smart phone users can browse your site and when they are ready to you they can simply click on your telephone number and your telephone number will be ready to dial immediately. Anything you can do to make it easier for your prospect to reach you helps give you a slight edge over your competition.
5. Measure your results. Over time, keep track of the number of new visitors to your web site and the number of those visitors who convert to leads, applications and eventually closed loans. Then you can find where you can improve your performance.
Whatever parts of your marketing plan you implement, make sure to keep at it on a regular basis.
